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The Three Faces of Power

Published Saturday, March 01, 2003

Before the advent of mass communication, the relationship between communication and power was simple. Speakers who best used logical, emotional, and ethical appeals won arguments. They persuaded Athenians to build the middle wall, rallied colonists to oppose British rule, and commemorated the dead at Gettysburg. Their words moved people to prepare, take action, and endure. This is the first face of power. Studies in the last 50 years have tried to explain how mass media have changed the way we communicate publicly. The most compelling research implication is that they set the agenda for public debate. That is, ...

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