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Running a Press Conference

Published Sunday, September 01, 2002

Some public relations professionals and most managers don't know how to run press conferences because they have never been in one and expect they never will. But that may prove shortsighted. My first public relations job was in Joliet, Ill. We had one daily newspaper and only one radio station with local news. Life was good. Then a stalled truck derailed a passenger train outside of town. I talked to nearly 100 reporters that day. My aunt in Hot Springs, Ark., called to say she heard me on her local radio station. Lay-offs, buy-outs, large construction projects, accidents, ...

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