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Proactive Public Relations

Published Tuesday, February 01, 2005

There are two types of public relations: proactive and reactive. Most companies practice reactive public relations. They take their publics for granted; then when a problem comes up they claim there is a misunderstanding, and that they really have everyone's best interest in mind. Then they act surprised when they find out no one trusts them. Proactive public relations means staying involved with company publics and looking for opportunities to demonstrate good will. One example that comes to mind is Luck Stone. That company is donating money to replace 70 trees in a Richmond, Va. city park. Nearly ...

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