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Planning for a Crisis

Published Thursday, April 01, 2004

Whether you're quarrying stone or mining sand and gravel, you should have a crisis communication plan. Developing a plan isn't really that complicated. It's not necessary to accounted for every possible outcome. The most important function of a crisis communication plan is to help the organization keep in touch with its publics. When a crisis arises and there is no plan or preparation, most companies shut down communication. And there is no greater need for open communication than in a time of crisis. The temptations not to communicate are obvious. Time is compacted, the need for action is ...

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