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Exercising Power

Published Thursday, August 01, 2002

Typically, power is associated with brute force: a home-run hitter has powerful arms; Great Britain has nuclear arms. However, the most important manifestation of power is not physical — it is social. In a social context, power can mean authority or influence, and it is exercised through communication. “Sticks and stones will break my bones, but words will never hurt me” is a rhyme that helps children survive schoolyard adversity, but adults understand it is not true. “Read my lips: no new taxes,” George Bush told voters in 1988. After becoming president, Bush raised taxes. In 1992, voters ...

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