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Employing Communication Theory

Published Tuesday, April 01, 2003

Last month I defined the third face of power as the ability to use or change the rules of a discourse to influence the outcome. This month we will look at its application. Most of us have already observed the third face of power but didn't recognize it. Every time Dragnet's Joe Friday said “just the facts, ma'am” he was exercising the third face of power. The elder George Bush used third face of power on newsman Dan Rather when he told him that the Iran-Contra scandal wasn't newsworthy in their famous 1988 interview. And judges use it ...

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