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Communicating to Evolving Generations

Published Thursday, May 01, 2003

In 1982 Roger D'Aprix, in a clever little book called Communicating for Productivity, declared “management is communication.” He made it a chapter title and capitalized “IS,” his point being communicating isn't part of what managers do, it is everything managers do. Today the effective public relations professional sees developing employee communication processes and management training as essential parts of the corporate PR job. However, realizing that communicating is every manager's most important duty isn't enough. Communication requires different skills and different information if employees are corporate staffers, truck drivers, mine workers, or salesmen. Adjustments in communication from work ...

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